{"product_id":"lily-womens-sleeveless-keyhole-neck-ruched-midi-dress","title":"Lily | Women's Sleeveless Keyhole-Neck Ruched Midi Dress","description":"\u003cp\u003eWomen's Sleeveless Keyhole-Neck Ruched Midi Dress is your go-to choice for smart-casual occasions and special lunches in the city. Cut with a blouson bodice and a flattering gathered waist, this knee-grazing midi silhouette is perfect for women who want effortless elegance without sacrificing comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeyhole neckline:\u003c\/strong\u003e A subtle front keyhole adds a refined, feminine accent that elevates the look without revealing too much.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRuched waist:\u003c\/strong\u003e Gathered fabric at the waist creates a naturally flattering silhouette and graceful movement as you walk.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile midi length:\u003c\/strong\u003e Falls just below the knee for a polished finish that works dressed up with heels or kept casual with flat sandals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStyle it with strappy heeled sandals for a wedding or garden party, pair it with block-heeled mules for a smart lunch date, wear it to a summer work event, or take it on a city break where one dress needs to do it all.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash at 30°C on a gentle cycle.\u003c\/li\u003e\n\u003cli\u003eDo not bleach.\u003c\/li\u003e\n\u003cli\u003eHang to dry away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eCool iron if needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat length does this dress fall to?\u003c\/strong\u003e\u003cbr\u003eThis is a midi-length dress that falls just below the knee, giving a polished and versatile finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this dress sleeveless?\u003c\/strong\u003e\u003cbr\u003eYes, it is fully sleeveless with structured cap-style shoulders for a clean, elegant look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow should I style this dress?\u003c\/strong\u003e\u003cbr\u003eIt pairs beautifully with strappy heeled sandals and a clutch bag for a formal occasion, or with flat sandals for a relaxed summer outing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the dress have any stretch?\u003c\/strong\u003e\u003cbr\u003eThe fit is standard — we recommend consulting the size guide and sizing up if you are between sizes for a comfortable fit around the ruched waist.\u003c\/p\u003e\n\u003ch3\u003eSize Chart\u003c\/h3\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003eSize\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eBust\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eWaist\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eLength\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e94.0 cm \/ 37.0 in\u003c\/td\u003e\n\u003ctd\u003e74.9 cm \/ 29.5 in\u003c\/td\u003e\n\u003ctd\u003e138.9 cm \/ 54.7 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e99.1 cm \/ 39.0 in\u003c\/td\u003e\n\u003ctd\u003e80.0 cm \/ 31.5 in\u003c\/td\u003e\n\u003ctd\u003e140.0 cm \/ 55.1 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e103.9 cm \/ 40.9 in\u003c\/td\u003e\n\u003ctd\u003e85.1 cm \/ 33.5 in\u003c\/td\u003e\n\u003ctd\u003e141.0 cm \/ 55.5 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e109.0 cm \/ 42.9 in\u003c\/td\u003e\n\u003ctd\u003e89.9 cm \/ 35.4 in\u003c\/td\u003e\n\u003ctd\u003e142.0 cm \/ 55.9 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e114.0 cm \/ 44.9 in\u003c\/td\u003e\n\u003ctd\u003e95.0 cm \/ 37.4 in\u003c\/td\u003e\n\u003ctd\u003e143.0 cm \/ 56.3 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Véron The Label","offers":[{"title":"Light blue \/ S","offer_id":57831818232140,"sku":null,"price":31.95,"currency_code":"GBP","in_stock":true},{"title":"Light blue \/ M","offer_id":57831818264908,"sku":null,"price":31.95,"currency_code":"GBP","in_stock":true},{"title":"Light blue \/ L","offer_id":57831818297676,"sku":null,"price":31.95,"currency_code":"GBP","in_stock":true},{"title":"Light blue \/ XL","offer_id":57831818330444,"sku":null,"price":31.95,"currency_code":"GBP","in_stock":true},{"title":"Light blue \/ 2XL","offer_id":57831818363212,"sku":null,"price":31.95,"currency_code":"GBP","in_stock":true},{"title":"Navy blue \/ 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